research of lingerie market in french
December 8, 2010
La Decollette Lisca The first anti-wrinkle bra Intelligent bra La Decollette is launching its anti-wrinkle bra at By reacting to body temperature, Lisca Smart the Salon International de la Lingerie. This Dutch Memory Bra memorizes the movements and curves invention is designed for women who suffer from of the chest, moulding itself to fit the wearer body vertical wrinkles on the cleavage. Advancing years perfectly like a second skin. Women bodies fluctuate combined with sun-damage can intensify these in size over the course of the month. This push-up wrinkles and they are difficult to eliminate. A few bra, developed using NASA technology, features years ago, Rachel de Boer, the creator behind La a responsive foam which allows it to change shape Decollette, discovered that there were no treatments with variations in temperature. It therefore adjusts or products available to smooth out these lines. Her to fit the breasts on contact with the skin to ensure anti-wrinkle bra is a cup-less night bra which holds optimal comfort and fit. the breasts in place while the wearer sleeps. “Vertical Available for purchase online from 8: wrinkles appear because the breasts are pressed www.lisca.com / shop together while sleeping. The older you get, the longer the wrinkles take to disappear. In some cases they can even become permanent. Supporting the breasts prevents these wrinkles from forming “, she explains. Her Decollette bra simply relies on the skin natural regeneration capacities. Tested on a select group of women, the results proved spectacular. Decollette will be available through the online shop in various European countries, such as Belgium, the UK, France, Spain and Germany. must-see products LZ Milkshake par The g bra! Jours après Lunes Designed in Brazil, Oxygen is a bra that will totally Milk protein-enhanced briefs overturn existing attitudes to invisible and no-show lingerie: this ultra-light model which weighs only Inspired by Cleopatra, who used to bathe in milk 67g, shapes the body, providing comfort and hold , to maintain her skin beauty, Jours après Lunes and cannot be seen through clothing thanks to a is the first creative brand to come up with a line of bold colour choice called Cloud a crushed raspberry underwear featuring milk proteins. The appropriately pink which remains invisible , even below white. named MILK-SHAKE line is kind to the skin, while Something to banish traditional nudes to the back of offering a new silky comfort to keep the skin healthy, the cupboard! moisturized and soft. Developed using bio-engineering, the process guarantees the yarn high protein-content, featuring over 10 different kinds of amino acids, for enhanced Jolie Princesse moisturizing properties. This knitted fabric looks like silk and offers a host of advantages: extreme softness, Retro but innovative shapewear comfort, moisturizing, antibacterial properties and anti-moisture protection. The milk protein knit is also manufactured using environmentally-friendly A new brand on the lingerie scene (created in July renewable resources. 2009), Jolie Princesse offers refined shapewear with a MILK-SHAKE is designed for little girls and their mums retro feel that is definitively innovative. New pattern-and is available in a strawberry milkshake palette. making, placement and cutting techniques have Sure to whet your appetite! enabled the brand to design smart products which enhance the silhouette or specific areas of the body (support and pressure points, comfort, finishes, etc.). The use of fabrics with corrective properties and new state-of-the-art machinery allow for high-tech finishes and lend the articles functional qualities that were not previously envisaged. Others not to be missed Simone Pérèle Launches Invisi ulles BrAvADo! Designs and its Bliss Nursing Bra using Flexifit TM Channel Simone Pérèle is offering a light-as-air line of briefs with an invisible finish. Created using ultra-fine CAke Lingerie and its “Let Them Eat microfibre with bonded edges, this new collection Cake” nursing lingerie will not show through clothing and is available in 4 different styles and 3 colourways. CALiDA and its Party Night men underwear line in thermo-breathable Tactel polyamide. Something to celebrate all night long! CAroL mALony and its “Love That Lift!” shaping bra FishBeLLy and its ultra-light, skin-skimming one-piece FeLinA which is celebrating its 125th birthday LingADore is launching a new brand called Moments by LingaDore LunA and its Miracle Platinum line a collection of push-up bras, available in a variety of different versions: balconnet, triangle, (C) Simone Pérèle plunging cleavage, etc. PAuL mArChAnD and their men underwear with hand-made “destroyed” effects Soyelle